I became one of the top writers on the internet about how to start a cleaning business. I even collaborated on a cleaning business course that reveals the exact strategies a multi-million dollar cleaning company uses to attract and retain customers.

Your cleaning business journey can be incredibly rewarding.

With a rapidly growing population and a city that never slows down, there’s a constant demand for cleaning services, making it the perfect place to launch your business.

In this guide, we’ll walk you through exactly how to start a cleaning business in Las Vegas. Here’s what you’ll learn:

• How to choose the right cleaning business idea
• How to plan for long-term success
• How to choose a business structure
• How to name and register your business
• How to get the required licenses and permits
• How to prepare for launch
• How to market your services and find customers

Let’s dive in.

Step 1: Choose a Cleaning Business Idea

There are many different types of cleaning businesses, so start by choosing the one that best matches your goals and interests. Some of the most common options include:

• Home Cleaning Business: Focus on cleaning residential properties on a regular or one-time basis.
• Janitorial Services: Specialize in cleaning commercial properties, including offices, stores, and warehouses.
• Airbnb Cleaning Business: Cater to short-term rental hosts who need fast, frequent cleanings and extra services like linen changes or restocking.
• Maid Services: Offer part-time or full-time in-home cleaning support for families or individuals who need regular help maintaining their space.

Step 2. Plan For Success.

You’ll want to perform market research to establish whether your cleaning business idea is a good fit for the Las Vegas area. Then you’ll want to create a business plan.

Perform Market Research

You’ll want to research the potential when you start a cleaning business. We’ve provided some market research to help you understand how to start a cleaning business in Las Vegas:

• Number of potential customers: There are 880,604 households
• Number of competitors: According to Rentech Digital, Las Vegas has between 700 and 800 home cleaners.
• Total addressable market (TAM): The total addressable market for Las Vegas is approximately $3.75 billion per year assuming every household gets a weekly cleaning. 
• Average revenue per company: TAM/800 companies is equal to approximately $4.7 million annual revenue, but that would take a massive number of employees to achieve. 
• Opportunities: Research competitors and look for ways to differentiate yourself from them.
• Pricing: According to Care.com, the average hourly rate for house cleaning services in Las Vegas is $20.44, which is similar to the state and national averages.

You can get more insights in our Las Vegas Cleaning Industry Market Report.

Create A Cleaning Business Plan

Next, you’ll want to create a cleaning business plan to help guide your cleaning company decision making and funding goals. You should include:

• Business Plan Cover Page
• Table of Contents
• Executive Summary
• Company Description
• Description of Products and Services
• Marketing Plan
• SWOT Analysis
• Competitor Data
• Competitive Analysis
• Marketing Expenses Strategy 
• Pricing Strategy
• Distribution Channel Assessment
• Operational Plan
• Management and Organizational Strategy
• Financial Statements and/or Financial Projections
• Funding Request

Check out my UpFlip blog about how to write a business plan, or contact us for a free 30-minute consultation.

Step 3. Choose a Business Structure 

Next, you’ll want to choose a business structure for your cleaning business. When considering how to start a cleaning business in Las Vegas, most business owners choose either a limited liability company (LLC) or a corporation to protect against personal liability. 

There are other options like sole proprietorships and partnerships. You can learn about the different options at Nevada Silverflume. 

An LLC offers the most tax options and protects you against lawsuits against your company and your company against your lawsuits. It has more protections than a sole proprietorship and less than a corporation, plus you can’t sell stock. 

A corporation has taxation both on corporate income and personal income. It offers the most legal protection, allows you to sell stock, and has the most compliance issues.

Nevada allows people to start a sole proprietorship for free until they make a certain amount of revenue. You can find the fee waiver application here.

Make sure to talk to a licensed attorney to help you decide on the best option for your goals. Many organizations were required to file a Business Ownership Information with FinCen, but that no longer applies to domestically owned businesses.

Step 4. Choose A Cleaning Business Name

You’ll want to consider cleaning business name ideas when considering how to start a business in Las Vegas. Good cleaning business names are unique, available, and help people understand what you do. 

You might want to include words that refer to what you do, but Nevada has some restrictions on words you have to include or should not include without prior approval. 

When naming an LLC, NRS 86.171 require you to include one of the following terms in your name “Limited-Liability Company,” “Limited Liability Company,” “Limited Company,” or “Limited” or the abbreviations “Ltd.,” “L.L.C.,” “L.C.,” “LLC” or “LC.” The word “Company” may be abbreviated as “Co.”. 

Meanwhile, NRS 78.035 requires a corporation to include “Incorporated,” “Limited,” “Inc.,” “Ltd.,” “Company,” “Co.,” “Corporation,” “Corp.,” or other words which identify it as not being a natural person.

You’ll want to use the Nevada Business Search to check the business name availability. You’ll also want to verify the domain name and the social media handles are available. Assuming the name is available you can then register as the business entity you have chosen.

If you conduct business under a different name than the business entity’s legal name, you’ll want a “doing business as (DBA).” This is most common with partnerships and sole proprietors, but other organizations may also need it.

Step 5. Register, Get Licenses And Permits

You’ll need to get the appropriate licensing for a cleaning company. The best way to register is on NV SilverFlume business registration portal.

It will walk you through setup for each type of entity. As I grow this website, I will provide a walkthrough for each type of entity. 

You’ll need:

• State Business License
• County and City Licenses
• Specialized Permits
• Employer Identification Number
• Tax Permits

State Business License

This is your LLC, corporation, or other business entity. We’ve provided links for this already in previous sections. Each one is a little different.

County And City Licenses

Las Vegas has a weird scenario for local licensing. There are six jurisdictions in Clark County:

• Unincorporated Clark County: Anywhere not included in one of the other jurisdictions. Any of the small townships that are not well-known are included in this area. It’s the largest portion of Clark County with nearly 1 million people.
• City of Las Vegas: A relatively small part of the greater Las Vegas Metropolitan area. A Las Vegas address does not mean you are part of this jurisdiction because it is used as a blanket term for 
• City of Henderson: If you have a Henderson address, you’ll likely be here.
• City of North Las Vegas: Locations with a North Las Vegas address will likely be here.
• Boulder City: Boulder City is south of the Las Vegas metropolitan area on the 95 and has it’s own business licensing.
• City of Mesquite: If you serve customers in Mesquite, NV you will also need their business licensing.

You can use the Clark County Maps Search to find your jurisdiction based on your address. You can find all the links to government agencies in our resources page.

Mobile service businesses may need to be registered each of the jurisdictions they work in. 

This can get expensive. You may want to limit your service areas to unincorporated Clark County and one of the other jurisdiction until you become more established.

Cleaning business licenses are most commonly considered janitorial services, which are general licenses under NAICS code 561720. The Clark County fee is $150 annually. 

The Las Vegas fee is also $150 annually, and there is one-time $50 fee for home-based businesses.

Specialized Permits

If you offer specialized services like carpet cleaning or pressure washing you will likely need additional licensing. 

Employer Identification Number (EIN)

Las Vegas cleaning companies will likely want to get an EIN. An employer identification number is issued by the Internal Revenue Service and is used to tie payroll taxes to an employer. You’ll need one for any type of business that has employees or has personal liability protection.

In addition, they are used when opening business bank accounts, applying for loans, and other activities. 

Apply for an EIN.

Tax Permits

You’ll need to register your cleaning business with the Nevada Department of Taxation (NDT) if you plan on selling products. The SilverFlume portal will take you link to the application when you register your business as well. 

This is where you will be able to sign up to collect and pay taxes including Sales and Use, Consumer Use, Cigarette & Other Tobacco Products, Liquor, and Live Entertainment Tax.

Most cleaning businesses only need to collect sales taxes if you sell products because most services are not taxed in Nevada.

Step 6. Prepare To Open Your Cleaning Business

Opening your Las Vegas cleaning business will require a number of steps including:

• Choose a business location.
• Get a business bank account.
• Get business insurance.
• Get equipment and inventory.
• Hire employees.

We’ll discuss how each of these helps you start a cleaning business in Las Vegas, NV.

Choose A Business Location

You’ll want to decide whether you will start a home business or get a commercial space. Let’s look at the pros and cons of each.

Cleaning companies make great home-based businesses as long as you don’t have a lot of employees. 

Home businesses normally have higher profit margins, but many home owners associations do not allow them if there will be lots of traffic or deliveries. 

You’ll be able to deduct part of your home expenses from your taxes, but that also means you can’t escape work by going home. Home businesses may also have more distractions than having a separate office, retail space, or warehouse.

On the other hand, getting a separate business location will require working with a commercial real estate agent. 

You’ll want to establish how much space you’ll need, what area of town you want to be in, what businesses you’ll want to be nearby and ones you don’t, your budget, and what you are going to need to do to prepare the space for your use case. 

Get A Business Bank Account

You’ll want to open a business bank account to keep your personal expenses and your business expenses separate. This will help you build a relationship before you seek funding and help simplify your tax filing. Some of the local banks and credit unions that are based in Las Vegas include:

• America First Credit Union: A credit union with branches in Las Vegas and surrounding areas.
• Bank of Nevada: Part of the Western Alliance Bank, it focuses on business banking and operates as a full-service bank.
• Beal Bank USA: A bank headquartered in Las Vegas that offers savings products.
• Clark County Credit Union: A local credit union serving Clark County.
• First Security Bank of Nevada: A state-chartered bank based in Nevada. 
• Meadows Bank: A community bank headquartered in Las Vegas.
• Nevada State Bank: A regional bank with a focus on serving Nevada.
• Silver State Schools Credit Union: A credit union serving the educational community in Nevada.

While you can use major banks like Bank of America, Chase, and Wells Fargo, they have many more customers and are less likely to prioritize small business loans than local banks who have been working with you for a longer time. I would recommend using the major banks if you have plans to expand beyond Nevada though.

Get Cleaning Business Insurance

Cleaning business insurance a crucial part of protecting your business. Given you’ll be in people’s homes, you want insurance in case you break something valuable. You’ll also want commercial vehicle insurance to protect if you get in an accident while working. 

Common insurance that many cleaning businesses need include:

• Business liability insurance
• Property insurance
• Commercial vehicle insurance
• Business interruption insurance
• Cybersecurity insurance
• Workers’ compensation insurance (if you have employees)
• Unemployment insurance (if you have employees)

I typically recommend applying through Simply Business because they compare rates across major insurance companies to provide you the best rate.

Get Equipment & Inventory

When you start a Las Vegas cleaning business you will need some equipment and inventory. The following supply list includes Amazon affiliate links. 

Common cleaning supplies include:

• 3 Pack of 23 Oz Windex Spray Bottles
• 1 Gallon (128 Oz) Windex Glass and Multi-Surface CommercialCleaner
•  Vacuum Cleaners
• 12 Pack of Wet Floor Signs
• 18 Inch Professional Microfiber Mop With Dust Pad  and 3 Microfiber Wet Pads
• Swiffer Sweeper
• Order refills 
• Professional Mop  
• Bucket
• Mop head refills
• 50 Pack of Multicolor Microfiber Cloths 
• 3 Pack of Multicolor Cleaning Rubber Gloves 
• 210 Count 5 Gallon Black Drawstring Trash Bags
• 57 Count 4 Gallon White Drawstring Trash Bags
• Bona
• Rejuvenate All Floors Restorer and Polish
• Clorox Turbo Pro Electrostatic Sprayer
• Clorox Turbo Power Sprayer and 64 oz Disinfectant Cleaner Bundle
• CloroxPro Total 360 Electrostatic Sprayer for Janitorial Companies
• Clorox Wipes and Spray
• 32 oz Clorox Pro Anywhere Daily Disinfectant and Sanitizing Spray Bottle Plus 128 oz Refill
• Cleaning Caddy With Wheels Options
• Broom and Dustpan 
• 4 Gallons of Dawn dish soap
• White vinegar 
• Gallon of hydrogen peroxide 
• 3.5 gallons of baking soda 
• Lemons 

Download the cleaning supplies checklist.

Hire Employee (Optional)

Many cleaning businesses will need people to help them serve their customers. There are a lot of hats to wear as a business owner and it is hard for one person to do everything. You will want to consider hiring the following roles as employees or contractors.

• Legal representative
• Bookkeeper/Accountant
• Marketing professionals
• Human resources
• House cleaners

You need to classify house cleaners as employees and pay their payroll tax to avoid getting hit with fines of up to $5,000 per employee for misclassification of employees. 

Other roles you can hire independent contractors or freelancers without risking the fines.

Step 7. Start Marketing Your Cleaning Business.

Marketing your cleaning business is crucial to getting customers. There’s a lot that goes into marketing a cleaning business. You’ll need to:

1. Create a cleaning business marketing plan.
2. Create a marketing budget.
3. Get customer relationship management software.
4. Create a cleaning business website.
5. Create social media handles.
6. Setup analytics.
7. Set up a Google Business Profile.
8. Set up Google Search Console.
9. Set up marketing funnels.
10. Create and share content.
11. Create physical marketing. 
12. Implement your marketing strategy.

Let’s look at how each of these helps you start a cleaning business in Las Vegas.

Create A Marketing Plan

The first thing you’ll want to do is create a cleaning business marketing plan if you didn’t during the business plan stage. You’ll want to define your products or services, pricing, where you’ll sell them, and how you’ll promote them.

You’ll want to detail the customer journey as well as possible. Typically it takes approximately at least 6-12 touch points before someone is willing to buy from you. 

That means you’ll need to use strategies like content creation, email marketing , and using retargeting ads to help potential customers progress from being unaware of your company to a customer, and promoting your company to their friends.

You’ll also want to create brand guide lines like colors, font, tone of voice, acceptable language, and responses to customer requests.

Create A Marketing Budget.

You’ll want to create a marketing budget to help you track how much you should spend on marketing and then compare your results to industry standards and your budget.

The best way to create a marketing budget is to start with how much you want to make after taxes. Let’s assume that you want to make $100,000 and your net profit margin is 8.67% which is the average of publicly held companies as of January 2025.

You’ll want to divide the $100,000 by the profit margin to get the revenue, which would be $1,153,402.54. 

Then you’ll want to assume that you need to spend 8% of the revenue on marketing to reach your goals. That’s $92,272.20 per year, or $7,689.35 per month.

I know that sounds like a lot, but you don’t have to start off with that much. In fact, you shouldn’t because you’re likely going to need 3-5 employees to reach that goal. Just plan to reach that level. 

For best results, you should assume you need $600 to $1,000 monthly for each channel you are running ads on. In addition, you’ll want an approximately equal amount to go to the content creation, marketing systems, and outsourcing. 

That’s why most business owners only start with Google Ads and expand organically before adding other ad networks.

Get Customer Relationship Management (CRM) Software.

You’ll want a CRM to manage their customer interactions. I prefer  Housecall Pro CRM software for cleaning businesses because it makes it easier to:

• Provide estimates
• Track customer interactions
• Provide invoices
• Notify customers when someone is on the way
• Collect payments
• Request reviews

Create A Cleaning Business Website

You’ll want a cleaning business website to showcase your brand, offerings, and help customers conduct business. 

At the minimum you should have a home page, service pages, contact page, legal notice, and privacy page. Many of the best cleaning business websites use online estimates and booking to make customer interactions more smooth.

It’s also good to have a blog to help with search engine optimization and providing useful content to your potential customers.

There are numerous easy website builders. Most people prefer WordPress, but I have used Shopify, Wix, GoDaddy, and Ionos as well. Each has their pros and cons. I think Wix is the easiest to use though.

Create Social Media Handles

You’ll want to create social media handles on each of the major social media platforms including:

• Facebook
• Instagram
• TikTok
• YouTube
• X
• LinkedIn

There are other profiles you may want to create depending on your business model and target market but start with those ones. You’ll want to make sure your handle, cover photo, and banner are the same on all of them. Also add your website link and other information. You want to make sure the profile information is completely filled out and consistent across profiles.

Set Up Analytics

You’ll want to connect analytics to your website. Most people connect at least Google Analytics and Facebook Pixel to their websites so they can use the analytics to retarget on Facebook and Instagram as well as Google Ads. Basic setup just requires adding some code to your website. It’s pretty easy, but more advanced tracking may be a challenge for novices.

Set Up Google Business Profile.

Google Business Profile is a critical part of the marketing for any local business. It showcases your location, business information, social media profiles, reviews, and other information to help potential customers get a better understanding of your business.

The picture is an example of a good Google Business Profile.

Set Up Google Search Console.

Google Search Console is a webmaster tool that you can use to submit your website to Google to request indexing. It also tells you what keywords your website is ranking for and if there are errors on your website. You’ll definitely want to set up one for purposes of managing your digital footprint.

Set Up Marketing Automation

Marketing automations are processes that your systems do automatically to help improve the customer experience. First you’ll need to consider what the customer will experience and map out their path. When someone needs a cleaning business they’ll normally:

1. Search something like house cleaner near me.
2. Call the top rated suggestion.
3. Provide their name, address, phone number, and description of cleaning services needed..
4. Wait for the cleaner to get to their house.
5. Greet the home cleaner.
6. Inspect their home to verify cleaning is satisfactory.
7. Pay.
8. Potentially provide a review.

In this example, there’s opportunities to provide better service to the customer through automations.

1. You use SEO to help your business show up higher in the rankings.
2. Always answer the phone.
3. Employee adds the information into the CRM system. The CRM automatically sends a text message confirming the appointment.
4. When the cleaner is about to head to the customer’s house, they mark on the way and the CRM notifies the customer with a message like” (cleaner’s name) is on the way to your house. They’ll be there in approximately X minutes.”
5. Housekeeper greets the customer by name.
6. The cleaner cleans the home and takes pictures of each room to make it easy for the home owner to inspect.
7. The payment is collected electronically, automatically creates a receipt, and sends it to the customer.
8. Upon completion of the job and receipt of payment, the CRM sends a text message that says something similar to: (Customer name),  Thank you for choosing (Company name ) to handle housekeeping need. We rely on customer reviews to help drive business. We’d be greatly appreciative if you  would take a couple minutes to fill out your review here (Insert link).”

All the CRM steps need to be set up to make them work as intended, but they create better customer service.

Create And Share Content.

You’ll want to create blogs and videos about cleaning. This can include before and after photos, product reviews, sharing your cleaning processes, and promotional offers to help find customers. 

Create Physical Marketing.

While digital marketing helps get your cleaning business in front of people on the internet, you still need to use physical marketing as well. You’ll want signs, business cards, uniforms, mailers, and door hangers to help market your cleaning business. 

Make sure that everything goes well together to help people recognize your brand just from seeing the colors.

Implement Your Marketing Strategy.

Marketing will be an ongoing effort. You’ll want to create new content regularly and share it with your following. Plus you’ll want to optimize your website and ads based on the information you get from analytics.

Marketing can take a lot of work but it is beneficial and often makes the difference between a successful business and failed business.

One thing most cleaning businesses don’t think about is how beneficial answering the phone is. If you don’t like answering your phone, hire a call center to answer calls for you. 

FAQ

The next sections will answer common questions about starting a cleaning business in Las Vegas, NV.

How Much Does It Cost To Start A Cleaning Business In Las Vegas NV?

It costs at least $1,500 to start a cleaning business properly. You should expect the costs to look like the numbers below.

• Business Structure: $10 (DBA)  to $3,000+ (Corporation plus lawyer fees)
• Licenses and Permits: $150 to $900 ($150 per jurisdiction) 
• Location: $0 to $3,000 for home business
• Insurance: $1,000+
• Equipment and Inventory: $0 To $2,000+
• Software: $100 to $5,000+ for first year
• Operational Costs: $8,100+ for 3 months to a year.

The more you invest in branding and marketing the faster your business will grow, but it’s always good to have at least 3 months to a year of savings to get started.

How To Start A Cleaning Business In Las Vegas With No Money

To start a cleaning business in Las Vegas with no money you’ll need to be creative. Some of the strategies you’ll want to use include:

1. Make sure you have another source of income.
2. Apply for the free sole proprietorship with a DBA: $10
3. Use a home office.
4. Start a business that does not require permits, business insurance, and inventory.
5. Use as much free software as possible. 
6. Don’t hire employees.
7. Reinvest the profits to help get the ideal startup costs.

Where Can I Learn More About Starting A Cleaning Business?

To learn more about the strategies I will suggest and help you implement go check out my extensive cleaning business blogs on UpFlip. Then, go take the cleaning business course that has been taken by more than 2,000 aspiring business owners.

Request A Free Consultation

Now you understand the basics of how to start a cleaning business in Las Vegas, NV. Reach out if you’d like help with your business planning, marketing, or finding reliable professionals to help you succeed.